Behind My Meals Platform

A dietitian and food-safety expert wanted to turn her expertise into paid online programs for families in Lebanon and the Gulf. She needed more than a website. Her clients had to be able to buy, pay monthly or send a program as a gift, then work through video lessons, checklists and shopping guides in English or Arabic. Her small team had to run all of it themselves, from content and live Zoom sessions to marketing emails and reporting, without a developer for every change.

We built one platform that covers the whole journey: a fast marketing site with lead capture, a shop powered by Stripe that supports payment plans, coupons and gifts, and private program spaces where members watch protected videos, track their progress and shop curated product lists for their country. Program content is bilingual and switches to a right-to-left Arabic layout. Nearly every page, guide and product list can be edited from the admin panel, and product lists can be updated by uploading a spreadsheet. The admin suite also schedules Zoom sessions, sends email campaigns, reviews client before-and-after photos and shows lead and sales sources from GA4 and Meta. It runs on a React and TypeScript front end with a Node.js, Express and MongoDB API, and deploys automatically through GitHub Actions.